IS FRANCHISING A SURE SUCCESS? GIL STAUFFER ATTENDS BARBADILLO Y ASOCIADOS MEETING

14/11/2019

Charo ÁlvaroCommunication Director of GIL STAUFFER was present yesterday at the meeting organised by Barbadillo and Associates on the interesting topic of franchise news. This meeting took place at the ABC Museum and the opening was given by the newspaper's deputy director ABC, Yolanda Gómezwho moderated a lively debate in which the following intervened Jesús Fernández, CEO of the Sibuya Group, Iván Martínfranchise director of Alsea Iberia, Vicente Pascualexpansion director of Midas and Octavio Ramirez, commercial director of Universal Network Santander Spain.

As presented at the event, 99.9% of the business fabric in Spain is made up of SMEs and the self-employed, which create about 75% of employment in our country. At the end of 2018, the number of registered companies belonging to the world of franchising was approximately 70,000.. Moreover, experience has shown that in times of recession the franchise model performs better than other business models. A managed economy and a proven brand with a tried and tested business model is much more likely to success. Another advantage is that the default rate is lower and financing is easier for a franchisor than for other models. Through a business planThe relationship is usually built up more smoothly than in other business circumstances, as the franchisor already has a proven trustworthiness and solvency.

Their own banks have become professionalised in this field and have their own franchising departmentso that for the franchisee a much simpler process is opened up. Thus, the bank Santander is committed to this route and already has some 2,500 franchise experts and a risk department and digital channels that allow it to speed up all the processes. There is special agreements for franchisor and franchisee.

Franchising has evolved The public is now very familiar with this concept. Therefore, there is an evolution in the candidates who know that they become entrepreneurs.
Some aspects that are very important inherent in the franchise today are the digitalisation and logistics. Both must be well managed to keep up with today's markets. And, in general, the franchising allows you to be on a par with large companies while remaining small.. All this is also a challenge, but you have to try to meet it because it is also a question of responsibility. Customers live with their mobile phones in their hands, so you have to give them what they need at any given moment. It is the current situation and we don't know how far this issue will go, but it seems to have a meteoric projection and it is necessary to respond to the demand.

With regard to the internationalisationThe following aspects were highlighted: Any franchise has to have a base of at least 10% in order to be able to test experiences and then to be able to extend them to other markets. Thus, the franchisee's contribution is knowledge of the local market and by adding brand richness, success is built on. For this reason, Santander Bank considers it essential to be present abroad and supports franchise entrepreneurs in their internationalisation process by putting master franchisees in contact with each other in other countries and vice versa. This has a lot to do with the fact that Spain's brand is very well recognised outside our borders.. But the franchisee should always be aware of the local market to be competitive and, at the same time, it should focus on the customer service, offer quality and provide differentiating values with regard to its competence.

It seems that the entrepreneurs have in the franchising the model of the present and the futureThe brand recognition and know how provide security and it is the future, but it is necessary to adapt to the times and to the demands of the client. The return on investment is usually much faster than in other business models, but there are of course some minimum aspects, such as the advertising share and investment in resourcesetc. to be covered. The franchisee should therefore show respect and confidence in the brand by making a minimum investment in the brand. human and technical resources, Marketingetc.

Following the debate, the following spoke Santiago BarbadilloManaging Director of the consultancy firm Barbadillo and Associateswho underpinned the arguments with facts about the reality of the situation of franchising in Spain. He then took the floor Eduardo Abadíaexecutive director of the Spanish Franchisers Association to draw the conclusions by insisting on this model as a model of successful entrepreneurship.

From GIL STAUFFER we are convinced that that our goodwill remains indelible and will remain for a long time thanks to the franchising business model and we are now in the midst of an upgrade phase with our sights set on a fruitful and enviable future. Many companies in our sector died in the crisis that we have overcome with success and we owe this to two fundamental reasons: one, the franchise business system with which we navigate in the business world as a great team and another, the Marketing on which we have always made a financial effort, obtaining the return on investment made. With this in mind, if any candidate wishes to join the network of GIL STAUFFERjust write to us HERE and we will study your proposal carefully.

Finally, for those who wish to go to on the trade system of the franchise, we recommend a book that has just been published and is very easy to read. The title is "Franchises, successful businesses"and its author, Juan Carlos Martín Jiménezis a specialised journalist who has been working for many years in the field of this marketing model. The book can be purchased here LINK.

Since 1905, our greatest satisfaction has been your satisfaction.

REMOVALS AND FRANCHISES: CHARO ÁLVARO SPEAKS ON RADIO INTERECONOMÍA

05/11/2019

The programme "Mid-Session"of the radio station Intereconomy has a section dedicated to the world of franchise. In this space, a dialogue took place last Monday between the expert journalist Xelena Niedbala y Charo ÁlvaroCommunication Director of GIL STAUFFER.

In a warm and relaxed atmosphere, the interview took a journey through the existence of the long-lived brand of removals GIL STAUFFERwhich is about to be 115 years. In this trajectory, the year 1993 was a key point, as it was the year in which the first franchise of this brand was established in the country. Alicante. Then, little by little, the same system was introduced in all the cities where the company already had branches, and subsequently new ones were opened, with the result that the company now has the largest geographical spread of companies in the removals sector.

Charo Álvaro emphasised the modernity that this business system poured into the brand at that time, giving it an unquestionable touch of innovation which revived goodwill. As a result, it has exceeded centenary Despite all the difficulties experienced as a result of the crisis of a few years ago, which took root in particular in the removalsIt is a field of activity that is undoubtedly related to real estate and has also suffered a major economic downturn. But the brand GIL STAUFFER It is still there, more active than ever, led by a team that intends to continue multiplying its relevance through the motivation that generates the franchise.

We would therefore like to thank Intereconomy and in particular to Xelena Niedbalayour invitation to this interesting programme on the franchisewhich is the marketing system that has made the brand endure. GIL STAUFFER and which we hope will continue to grow and increase its prescribers exponentially.

For those who missed it, but would like to listen to the programme, we insert this LINK

Since 1905, our greatest satisfaction has been your satisfaction.

CHARO ALVARO APPEARS AS A GUEST ON THE RADIO PROGRAMME "EL FARO" ON CADENA SER

10/10/2019

It is a fact that the removals They are very useful as a thread for different kinds of plots and stories, because after all, moving house means moving lives from one place to another, and this is always tinged with an emotional character. In our previous news we were talking about the number of writers who have used the brand name GIL STAUFFER in his works, almost as a synonym for the term "...".removal"But the century-old brand has also been featured in films, TV series, theatre plays, newspaper articles and, of course, also in radio programmes who talk about moving.

So, on this occasion, Charo Álvaro as Communications Director of GIL STAUFFER,  takes part in the programme "The Lighthouse" of Cadena Serwhich focuses on the subject of moving house. In a very entertaining two-and-a-half hour journey, the famous journalist Mara Torres collects and projects, in a very original way, a whole series of arguments, often with romantic ideas from listeners and other times based on realities expressed by experts of various kinds. It is here that Charo Álvaro spoke on the magic of branding GIL STAUFFER  that has been moving for almost 115 years and therefore has a great deal of experience moving lives and personal belongings to and from any point on the planet.

We therefore indicate the  LINK where you can listen to the entire programme, although to get to the interview on GIL STAUFFER you have to stand at minute 1.45.18

We would like to thank the entire "El Faro" team for their collaboration and congratulate them on the originality of their content.

Since 1905, our greatest satisfaction has been your satisfaction.

MUDANZAS IN SPANISH LITERATURE, GIL STAUFFER PROTAGONIST NUMBER ONE

19/07/2019

There are many writers which have included Gil Stauffer at some point in their literary careers, making this mark in protagonist of certain removals which were inserted into the plot of his famous plays. And it is not surprising that this ensign became a frequent literary device, since Gil Stauffer is an exponent of the History of Spainsince its founding dates back to the year 1905. It is a brand that has been in existence for more than a century and, as a result, remains tattooed in the memory of several generations as a synonymous with moving.

The search engine Google shows in its "Books"and in connection with the search "Gil Stauffer"a good list of works and references. Thus, Gil Stauffer appears, for example, in the novel "The Fortune of Matilda Turpin"published in 2006 and for which the famous author Álvaro Pombo received the Planeta Prize.

There are also mentions in the novel "I want a Son of July"by the author Angel Palomino (1986), in the play "At the end of the rope" of Alfonso Paso (1962); in the compilation "Complete works, Volume 2 from Carmen Gaite"by the author José Teruel Benavente (2002); in the epistolary novel "Variable cloudiness"(1992) written by the aforementioned writer. Another scene can be found in the book "Cela: the man I saw cry"(2002) by Gaspar Sánchez Salaswho was the personal secretary of the celebrated Camilo José Cela. And in 2005 Martin Grove published his autobiographical experience entitled "The Paititi revelations"also mentioning Gil Stauffer in its plot. In addition, honouring the genre of fiction, we find the title ".The last day before tomorrow", which written by Eduard Marquez and published in 2011 also introduces a few lines related to this century-old ensign.

In addition, Gil Stauffer appears in other curious books such as the  volume 43 on "Civil Jurisprudence" (1955); in the "Madrid City Guide"(1976) and in the "Barcelona City Guide"(1975); as well as in the weekly bulletin "Spanish trade information"(1982); in the catalogue of the "Cervantes Awards"(1992); in the "Yearbook of Aragon, Rioja, Navarra, Alava, Guipuzcoa and Biscay"(1964); in a Handbook on "Foreign PolicyVolume 8, Numbers 37-38"(1994); and in the "American Import Export BulletinVolume 80" (1974), in the Sales ranking of the top 100 franchises by sales of Spain, with the 59th placein the 2000-2001 financial year in the book "Distribution and Franchising: Business Opportunities in the Face of the Impact of Globalisation/Globalisation"; as well as a selection of articles published in Diary 16entitled "With Spain in tow"(1995) and written by the prestigious journalist  Manuel Martín Ferrand. On the other hand, there is a long etcetera of prints in art exhibition catalogues that point to Gil Stauffer as the company in charge of the transport and assembly of these events in various national and international events. And the Newspaper Library is full of historical references to Gil Stauffer.

On the other hand, Charo ÁlvaroCommunication Director of Gil Staufferwrote a book entitled "Boxes of lives"in which scenes related to storage and removals decorated various stories to commemorate the Centenary of the brand in 2005.

All this shows that this brand is invested with a special magic and tends to be historically associated with the brand as a the largest Spanish reference in the removals sector.

Since 1905, our greatest satisfaction has been your satisfaction.

THE BEST MOVING COMPANY ACCORDING TO THE INTERNATIONAL ASSOCIATION OF MOVERS

03/06/2019

Gil Stauffer is the best removal company in Spain.according to the IAMwhich is the largest association of moving companies in the world. This conclusion can be drawn from the article in the following link, where the most important companies in the sector worldwide are listed:

Top 25 International Moving Companies Online

Gil Stauffer was chosen among the 2,000 member companies of the IAM association, operating in 170 countries..

According to the article, the main selection criterion of the nominated companies, apart from being members of the IAM, was according to the estimated number of global Google searches for your brand. As specified in the text, the list was set up by checking the results and eliminating companies whose monthly search volume numbers were ambiguous in relation to their name, as well as by visiting the respective websites and making sure that the listed companies actually offered international removals and not just other relocation services.

The threshold for a company to be included was 1,000 brand searches per month worldwide. This list therefore shows the top international moving companies based on their online presence and industry affiliation.. Gil Stauffer had an average of 11,120 visits per month to the main website in 2018, as well as to other domains related to the brand and to the Google My Business storefronts of all the branches.which only in the month of December had a sum of 29.956 visualisations(*It is not surprising that the brand was chosen to be part of this global selection of movers.

Gil Stauffer is 114 years old this year and one of its mainstays has been having quality of service as the main pillar of its business approach. In other words, that the customer has always been at the centre of its attention and this has led to a powerful brand that is recognised worldwide in an outstanding way.

During its history, Gil Stauffer has received various prizes that justify this recognition, the last of which was the recognition of the in 2018 also as Best Moving Companyas noted in this article: https://www.gil-stauffer.com/gil-stauffer-recibe-el-i-premio-de-la-razon-a-la-mejor-empresa-de-mudanzas/

(*Source: Google)

Since 1905, our greatest satisfaction has been your satisfaction.

GIL STAUFFER MAKES THE MOVE FOR ANTE TOMIC

Removal of Ante Tomic in Barcelona

16/04/2019

The basketball player Ante Tomic has entrusted its removal a Gil Stauffer. The service has been carried out within BarcelonaThe player lives in the city where he is currently a member of the Barcelona FC.

Born in Dubrovnik and at 2.18m tall, he began his professional career playing for his hometown team. The Croatian later signed for KK Zagrebwhere he began to become more popular and even participated in the 2006 European Championship in Turkey. It later became part of the Real Madriduntil July 2012, when he signed for the FC Barcelona.

At Gil Stauffer we are proud to have clients such as Ante TomicHe is not only an important figure on the Spanish and international sporting scene, but he is also friendly and exudes genuine closeness and humility.

Gil Stauffer Barcelona is one of the first delegations that the brand had Gil Stauffer and has been established in Barcelona since the 1950s. Its experience is long and, for this reason, celebrities entrust their removals to this brand that has already celebrated its centenary..

Since 1905, our greatest satisfaction has been your satisfaction.

LEADING 21ST CENTURY COMPANIES COME TOGETHER AT THE LAUNCH OF LEADERTY

27/03/2019

Leading companies from all sectors came together yesterday in The Haciendas Company from Madrid on the occasion of the launch of Leaderty, "the space for leaders and future leaders"According to its own slogan.

The leadership faces a series of challenges in the business landscape current and Leaderty was born as a meeting point for the development of the management function, with an exchange of experiences and networking between decision-makers and with up-to-date information for trend forecasting. facilitatingas follows, decision making.

From the hand of Juan Carlos LozanoThe CEO of the platform, explains the reasons behind the birth of LeadertyThe key issues of the present day.

Thus, Alejandro CabalThe General Director of Tetra PakHe pointed out that today's marketing managers have a very difficult time because everything is moving so fast and decisions have to be made in a world that is now very uncertain. As leaders, it is necessary to making decisions in the face of uncertainty of the result. In addition, it should be borne in mind that time is money and it is necessary to prioritiseBut you also have to rest and free your mind to have better ideas. At the same time it is necessary to be humble and surround yourself with knowledgeable people to lean on. It is necessary to to get feedback from employees and customers and also have a positive attitudeThe desire to learn and to have good self-esteem. The respect, courage and working in partnership are fundamental, but also the humility.

For its part, Alicia Ortegaas director general of TuDespensa.comThe generation gap among the baby boomers (1946-64), the generation X (1965-79) and the millenials (1980-1999) is very difficult to manage and here the leadership has a very important role to play, which is to know how to listen and to make communication to flow among all professionals.

The following then intervened Sergio de Leónglobal strategic Marketing & digital director at Loewe Perfumes, Estefanía Lacartehead of communications South Europe at Groupon y Álvaro Villamizarcountry manager at Dealz Spain. This roundtable drew some of the following conclusions: That the world is changing in a big way speed and there is an extensive omnichannel to manage. Therefore, the leadership must fulfil the function of motivate  people to be empathetic and happy in the business environment. It is also about loyalty. In other words, leadership implies that the ability for people to follow the leader is fulfilled, and for this to happen, it is necessary to listenbut also delegating and relying on others. Also, it is necessary to show the values The aim is for people to be able to identify with them. In this sense, it is essential to be a good person and have common sense. On the other hand, leadership is a attitude in which it is essential to integrity. In the end, it is about to convey confidence to people.

On the part of Gil Staufferattended Charo ÁlvaroThe company has been in existence for more than 100 years and is a leader in the removals and furniture storage sector. It also has employees from different generations and, therefore, is also immersed in the situation described by the speakers.

Since 1905, our greatest satisfaction has been your satisfaction.