LEADING 21ST CENTURY COMPANIES COME TOGETHER AT THE LAUNCH OF LEADERTY

27/03/2019

Leading companies from all sectors came together yesterday in The Haciendas Company from Madrid on the occasion of the launch of Leaderty, "the space for leaders and future leaders"According to its own slogan.

The leadership faces a series of challenges in the business landscape current and Leaderty was born as a meeting point for the development of the management function, with an exchange of experiences and networking between decision-makers and with up-to-date information for trend forecasting. facilitatingas follows, decision making.

From the hand of Juan Carlos LozanoThe CEO of the platform, explains the reasons behind the birth of LeadertyThe key issues of the present day.

Thus, Alejandro CabalThe General Director of Tetra PakHe pointed out that today's marketing managers have a very difficult time because everything is moving so fast and decisions have to be made in a world that is now very uncertain. As leaders, it is necessary to making decisions in the face of uncertainty of the result. In addition, it should be borne in mind that time is money and it is necessary to prioritiseBut you also have to rest and free your mind to have better ideas. At the same time it is necessary to be humble and surround yourself with knowledgeable people to lean on. It is necessary to to get feedback from employees and customers and also have a positive attitudeThe desire to learn and to have good self-esteem. The respect, courage and working in partnership are fundamental, but also the humility.

For its part, Alicia Ortegaas director general of TuDespensa.comThe generation gap among the baby boomers (1946-64), the generation X (1965-79) and the millenials (1980-1999) is very difficult to manage and here the leadership has a very important role to play, which is to know how to listen and to make communication to flow among all professionals.

The following then intervened Sergio de Leónglobal strategic Marketing & digital director at Loewe Perfumes, Estefanía Lacartehead of communications South Europe at Groupon y Álvaro Villamizarcountry manager at Dealz Spain. This roundtable drew some of the following conclusions: That the world is changing in a big way speed and there is an extensive omnichannel to manage. Therefore, the leadership must fulfil the function of motivate  people to be empathetic and happy in the business environment. It is also about loyalty. In other words, leadership implies that the ability for people to follow the leader is fulfilled, and for this to happen, it is necessary to listenbut also delegating and relying on others. Also, it is necessary to show the values The aim is for people to be able to identify with them. In this sense, it is essential to be a good person and have common sense. On the other hand, leadership is a attitude in which it is essential to integrity. In the end, it is about to convey confidence to people.

On the part of Gil Staufferattended Charo ÁlvaroThe company has been in existence for more than 100 years and is a leader in the removals and furniture storage sector. It also has employees from different generations and, therefore, is also immersed in the situation described by the speakers.

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